About Us


Alira Active was founded on the values of loving and caring for yourself, whatever that means to you. Everyone's journey is different. 

Owners, Aliyah and Elvira, share a passion for health and fitness which inspired them to start a brand with designs that are flattering to everyone, which can be worn in the gym and for streetwear. 

Our motto "dear self" is the foundation of the brand as we believe building a healthy relationship with yourself is the key to personal success.

Alira Active is not just activewear clothing, it is a movement built to encourage everyone to prioritize self care and confidence.